COLDWELL BANKER NAMES MICHAEL FISCHER
SENIOR VICE PRESIDENT OF MARKETING
PARSIPPANY, N.J. (Feb., 19, 2008) – Coldwell Banker Real Estate LLC today named Michael Fischer as its new senior vice president of marketing. Fischer, who will report the Company’s president and chief executive officer, Jim Gillespie, is renowned for his marketing expertise in the automotive industry and among marketing communication agencies. Fischer begins his Coldwell Banker® role this week at the brand’s International Business Conference in Orlando, Fla. He replaces Charlie Young, who was recently promoted to chief operating officer
Fischer will oversee and direct the Coldwell Banker® brand’s consumer marketing, including advertising, online initiatives, market research, public relations, internal communications and regional marketing activities. He will also guide all aspects of www.coldwellbanker.com, as well as marketing activities associated with Coldwell Banker Previews International®, www.coldwellbankerpreviews.com and the brand’s agent intranet www.coldwellbankerworks.com.
“Michael has an incredible background in marketing and communications and is a great addition to the Coldwell Banker organization,” said Gillespie. "Along with having an exceptional grasp of advertising and marketing, Michael is well suited to work with broker/owners, managers and sales associates at Coldwell Banker affiliated companies. His track record in implementing national initiatives while understanding the wants and needs of local car dealer/owners made him very attractive to us.”
Fischer joins Coldwell Banker Real Estate LLC after spending the past 15 years at Nissan North America, Incorporated, most recently as director of marketing communications. In this role, he led all strategic planning and creative development for Nissan and Infiniti division marketing activities including TV, print, marketing collateral, point-of-sale, and auto industry trade shows. He also oversaw regional marketing efforts, including coordination with dealer associations and field offices.
Fischer was promoted to his most recent position at Nissan in February 2007 after previously serving as director of market research and brand management, as he guided consumer and market research and customer satisfaction programs. Along with other positions at Nissan North America, Fischer held marketing roles at Toyota Motor Corporation, Hill Holiday, Flair Communications, and Group Dynamics.
Fischer earned his undergraduate degree from Rutgers University in 1981, and later earned an MBA in marketing and finance from the University of California, Los Angeles in 1992.
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier full-service real estate provider.
In 2007, Franchise Times magazine's prestigious Top 200 issue ranked the Coldwell Banker System No. 1 in real estate for the eighth straight year and 12th among franchisors in all industries.
The Coldwell Banker System has approximately 3,800 residential real estate offices and more than 120,000 sales associates in 46 countries and territories.
The Coldwell Banker System is a leader in the industry in residential and commercial real estate, and in niche markets such as resort, new home and luxury properties through its
Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning
Web site, www.coldwellbanker.com. Coldwell Banker Real Estate LLC
is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC.
Each office is independently owned and operated.
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